Monday, July 28, 2014

Africa E-Commerce Firm Expands To New Markets




      African online retailer Jumia expands into three markets

  • Jumia adding retail sites for Uganda, Ghana and Cameroon
  • Rocket Internet-backed Jumia in 8 African markets and UK

BERLIN, July 28 (Reuters) - Online retailer Jumia, a would-be African Amazon set up by German venture capital firm Rocket Internet, is expanding into three new markets - Uganda, Ghana and Cameroon, the company said on Monday.

Jumia, which launched in 2012, already operates in Nigeria, Morocco, Ivory Coast, Egypt and Kenya, offering up to 100,000 different items for sale from its local warehouses.

The company has recently set up local offices in Uganda after initially launching a service there in February that relied on deliveries from Kenya. The Ghana and Cameroon sites are set to open within the coming weeks, a spokesman said.

Monitored via Reuters

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