 |
| FILE - Telecom Masts |
Leading telecommunication
brands including MTN, glo and Airtel were among the top 10 biggest advert
spenders in 2013. This information is contained in the just-released 2013
“Mediafacts”, a key media resource for marketing professionals in West and
Central Africa produced annually by MediareachOMD, a specialist media company
that provides media planning, buying, control and inventory management
services.
According to the report,
the top 20 products that generated more advertisements during the year include:
telecommunications, personal paid announcements, lager, gaming/entertainment,
corporate, banking/finance, and religion.
It stated: “The top 20
categories contribute 60 per cent of total spend. Telecom continues to be the
highest spender with overall spends of N14.7 billion (14 per cent) of the total
ATL advertising in 2013. Specifically, the report identified MTN, Etisalat,
Globacom, Airtel, Guinness Stout, Star, Indomie Noodles, Peak Milk, and Gulder
as the top 10 brands that advertised most during the period under review.
Nigeria’s advertising
industry in 2013 recovered from the slide it recorded in 2012, as the media
spend by advertisers across the country amounted to N103.8 billion,
representing an increase of N12.95 billion over N91.9 billion the previous
year.
The total above-the-line
advertising expenditure in 2013 increased by 13 per cent over the 2012 figure.
The growth, it stated, was primarily driven by the beer category; banking and
finance; and personal paid adverts.
With the total advertising
spend of N91.9 billion it recorded in 2012, the nation’s advertising industry
suffered a 10.52 per cent drop when compared with the N102.7 billion earned
from advertisers the previous year.
No comments:
Post a Comment