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The Football League will be re-branded
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The Football League will
be renamed the English Football League (EFL) at the end of the current season. The governing body is
undergoing a "comprehensive corporate and competition re-branding"
and will be known as the EFL for the start of the 2016-17 campaign.
It
will also unveil just its fourth different logo in 127 years to fit in with the
re-branding while the three divisional titles - The Championship, League One
and League Two - will be retained and incorporated into the new brand.
Press
Association report continues:
Football
League chief executive Shaun Harvey said: "The new EFL name rightly emphasizes
the central role our clubs play at the heart of English professional football.
"In
an increasingly challenging global sports market, it is absolutely essential
that sports properties can project a modern identity that not only resonates
with their regular audience but is also easily recognizable to a broader
audience of potential fans, viewers and commercial partners.
"We
believe the EFL name and brand will give our competitions an identity that is
new and distinct, while at the same time retaining our unique heritage.
"As
such, it will be something that all fans can identify with - whether they be
young or old, at home or abroad.
"The
Championship, League One and League Two divisional titles have proven popular
with fans since their introduction in 2004 and have since been used by leagues
in other countries and in other sports. It is therefore our intention to
incorporate them into the new EFL brand."
The rebranding comes after
extensive research, which included interviews and focus groups with clubs,
stakeholders, commercial partners and more than 18,000 football supporters.
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