With the economic crisis
in the country hitting businesses hard, telecommunication firms are opting for
drastic measures to boost revenue, Ozioma Ubabukoh writes Telecoms companies in the
country are hoping to address concerns over revenue loss from international
calls and hit a revenue target of ₦20tn by blocking subscribers from accessing Skype and other
Over-the-Top services, The PUNCH learnt on Sunday.
It
was reliably gathered that subscribers might also be prevented from performing
certain functions like voice and video calls on WhatsApp and Facebook, among
other OTT services.
The Punch report continues:
Skype
is a proprietary Voice-over Internet Protocol software for calling other people
on their computers or mobile phones.
Phone
calls using the Skype software can be placed to recipients on the traditional
telephone networks; and calls to other users within the Skype service are
free-of-charge, while calls to landline phones though reasonably priced, are
charged via a debit-based user account system.
“It
is an aggressive approach to stop further revenue loss to OTT players on
international calls, having already lost about ₦100tn between 2012 and 2017,” a
manager at one of the major telecos in the country said.
Speaking
on the condition of anonymity, the manager said, “If we fail to be pro-active
by taking cogent steps now, then there are indications that we may lose between
₦20tn and ₦30tn, or so, by the end of 2018.”
The
source added that the increasing rise of the OTT players, who provide voice and
Short Message Services, or apps such as WhatsApp, Skype, Facebook, BlackBerry
Messenger and Viber, was eating deep into the voice revenue of
telecommunications companies in the country by more than 50 per cent.
A
United Kingdom-based research and analytics company, Ovum, stated in a report
recently that US$386bn loss would accrue over a period of six years – between
2012 and 2018 – from Nigerian customers using the OTT voice applications.
“Generally,
the main fear of the telecoms operators here will be that customers will
increasingly use Skype as a substitute for conventional international calls,”
the Principal Analyst at Informa Telecoms and Media, Matthew Reed, said.
Telecoms
operators in the country said that international calls made up a critical part
of their revenue because of Nigeria’s large expatriate and Diaspora population.
The
apprehension over shift from voice call, according to them, is worsened by the
steep decline in voice revenue.
The
operators stated that at the start, they were looking to offset the fallout of
intense competition by closing gaps that were spurring revenue leakage in the
business.
They
blamed the Nigerian Communications Commission for not properly regulating the
sector in order to protect and keep them in business.
But
reacting to the development, the Director, Public Affairs, NCC, Mr. Tony Ojobo,
said, “We don’t have any evidence of that. We do not regulate the Internet.”
The
Managing Director, TechTrends Nigeria, Mr. Kenneth Omeruo, said, “I am not
aware of this development but globally, operators and network equipment makers
don’t really embrace Skype.
“They
liken Skype to an individual who takes undue advantage of other people’s
generosity without giving anything in return. Globally, there is this
apprehension among telecoms operators that Skype only steals their customers,
while they invest billions of dollars to build, expand and upgrade networks.”
Major
operators in the country’s US$38bn telecoms market such as MTN, Globacom,
Airtel and Etisalat said if the NCC failed to take decisive actions, they would
keep struggling to counter a trend in which the prices of basic voice and data
services were declining.
For
instance, MTN Nigeria said that the OTT content services had a “cannibalizing
effect” on network operators’ voice and data revenue, because they provide
“free” services, which duplicate those already provided by network operators
such as voice calls and the SMS.
According
to the firm, a ready example is WhatsApp, which provides free instant messaging
services as an alternative to text messaging services provided by mobile
network operators.
“It
(WhatsApp) has also launched a free voice service,” the Public Relations and
Protocol Manager, MTN Nigeria, Mr. Funso Aina, said, adding, “The point to note
in this argument is that the OTTs allow users to send unlimited texts, images,
video and audio messages free of charge, using their current data plans.”
According
to him, the problem is that these services are provided using network
infrastructure of the operators, but without commensurate compensation to
operators.
Aina
added, “At the same time, they are denying operators of revenue to grow their
networks, thereby impacting on service delivery and long-term sustainability.
“For
instance, to date, MTN has invested over US$15bn in building its network in
Nigeria. You can now imagine an OTT leveraging the network to deliver its
content without investing a kobo locally. The impact on revenue is huge.
“Furthermore,
because these entities are not licensed, and because they have not built any
infrastructure locally, they do not have the same costs as the licensed
operators.
“They
do not pay taxes, they do not employ any people locally, and indeed, they have
no local presence whatsoever, meaning they do not make any contribution to our
economy and their services are denying those who make contributions of income.”
The
MTN public relations manager stated that it was the view held by most within
the industry, but noted that “at MTN, we are looking to find win-win solutions
for all stakeholders.”
Aina,
however, dismissed the allegation that some telecoms operators had continued to
dispute a view that they were making enough money from their higher paying data
services to offset the loss of voice and messaging revenues.
He
explained, “Every service is provided at a cost, and we cannot subsidize one
service through revenue from another; so, the argument as to whether loss of
revenue from one is being offset by another is really not a fruitful argument.
“The
important thing is that services must be produced efficiently and all
stakeholders, including our customers, must get fair value for their
investments.”
Checks
by The PUNCH showed that in the United Arab Emirate, Etisalat and Du had
recently lifted a ban on Skype services. Both telecoms companies had announced
that their subscribers could now download the application online and make
Skype-to-landline or mobile calls, which were not previously permitted.
Many
telecoms operators worldwide, including some companies in the United States,
the United Kingdom, France and Spain, prohibit their mobile phone customers
from downloading Skype’s software, or outlaw the use of voice over the Internet
phone services in their standard sales contracts.
Other carriers have imposed
fees to undermine Skype’s attraction. Moreover, barriers to Skype software and
similar Internet calling services are coming under increasing scrutiny as the
Internet goes mobile.
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