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In
this Jan. 11, 2017 photo, former NBA player and players union deputy Roger
Mason, left, listens as entertainer Ice Cube, right, announces the launch of
the BIG3, a new 3-on-3 professional basketball league, in New York. For his
league of former NBA players that debuts Sunday, the actor-entertainer insisted
the competition be serious, a proper representation of a form of basketball
that's so popular that it's ticketed for the next Olympics. (AP Photo/Bebeto
Matthews)
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Ice Cube is not planning
an old timer's tour. He isn't interested in All-Star Game intensity.
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In
this Jan. 11, 2017 photo, entertainment executive Jeff Kwatinetz, far left, and
Ice Cube, second from right, pose with former NBA players Kenyon Martin, second
from left, Allen Iverson, third from left, Rashard Lewis, third from right, and
Roger Mason, far right, after a press conference announcing the launch of BIG3,
a new 3-on-3 professional basketball league, in New York. (AP Photo/Bebeto
Matthews)
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