 |
E-commerce
is growing across the continent. EPA
|
The business world is
watching with interest as e-commerce giant Jack Ma tours East Africa on a
mission to inspire young entrepreneurs.
BBC
Africa Live report continues:
China's
richest man Mr Ma made his fortune through online retailer Alibaba which is
reported to account for 11% of all Chinese retail sales.
Many
companies are trying to make it in Africa's small but growing e-commerce
market. In Kenya, online retailers Jumia and Kilimall are currently among the
biggest players.
But
in a country like Kenya, were most people don't have addresses, delivering
consumer goods bought online remains a challenge.
Consumers
are also somewhat wary of buying online, however this worry hasn't stopped them
purchasing competitively-priced televisions and smartphones in increasing
numbers.
Away from the large website and warehousing model, another emerging distribution trend is that of small businesses advertising online and striking deals with motorcycle riders to make their deliveries.
No comments:
Post a Comment