Food and beverage giant Nestle
says it has terminated its sponsorship of the IAAF over fears the doping
scandal and corruption afflicting athletics' governing body could damage the
company's image.
Associated
Press report continues:
Nestle
has been funding the IAAF's kids' athletics program for four years, but announced
on Wednesday that the partnership is ending "with immediate effect."
In
a statement, Nestle says "this decision was taken in light of negative
publicity associated with allegations of corruption and doping in sport made
against the IAAF."
A
World Anti-Doping Agency investigation found there was deeply rooted corruption
on the inside by a "powerful rogue group" led by then-president
Lamine Diack, and they conspired to extort athletes and allow doping Russians
to continue competing.
Nestle says the corruption
could "negatively impact our reputation and image."
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