The sponsorship agreement
between National telecommunications company, Globacom and the League Management
Company (LMC) under which Glo had sponsored the Glo Premier League for over a
decade, has officially ended.
The
Nation report continues:
The
last sponsorship agreement which ended after the 2016 Super Four competition
started in the 2012/2013 league season.
Globacom
has been sponsoring sports in Nigeria since 2003 when it rolled out services.
The company, over this period, demonstrated its commitment to the development
of Nigerian football by committing enormous resources to support the Nigerian
national teams, the Nigerian Premier League and other football initiatives.
Over
N8 billion has been spent by the company over this period to promote the
Nigerian Premier League. Apart from this, Glo also committed huge sums to
sponsor the national teams and other sports sponsorship in the last 12
years.
The
Nigerian Football Supporters Club have also been under Glo sponsorship since
2003 which ensured the presence of the club at the venues of tournaments
anywhere in the world to cheer the league clubs and the national teams to
victory.
The
League Management Company took over the running of the league in 2012 and
Globacom also renewed its sponsorship of the league worth billions of naira,
thus supporting the new management who went on to restructure the league.
From
2012, the Glo Premier League has been on the ascendancy with many of the league
players participating actively in national team assignments.
Also,
the league has been rated among the top three in Africa as a result of the
smooth organization of league matches and improvement in officiating, thus
justifying the vision Globacom declared in 2012 when the last agreement was
signed:
“Our
vision is to see a consistent improvement in the quality of football played in
the league; we also look forward to more Nigerians trooping to the various
stadia across the country to watch and support their clubs in a safe and
conducive atmosphere with world-class facilities.”
A
new multi-sponsorship arrangement which will see different companies sponsoring
the league through different platforms will be unveiled by the LMC in due
course.
Recently,
the British Premier League and its title sponsor, Barclays, announced the end
of their 15 years sponsorship agreement.
As
from 2016/2017 league season, the Premier League will run without a title
sponsor.
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