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Lord Coe, IAAF presidential aspirant
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Athletics must embrace innovation and respond to
social, economic and technological changes to reach its full potential and grow
globally, International Association of Athletics Federations (IAAF) presidential
candidate Sebastian Coe has said.
Coe, speaking ahead of
the second edition of the IAAF World Relays in The Bahamas, wants athletics to
be at the forefront of inspiring young people into the sport.
"Our aim must be
to convert spectators into fans and create attractive propositions for
potential sponsors, by showcasing new thinking in our events and disciplines
and creating more team competitions for member federations," Coe said.
"Building on these
sorts of ideas, I believe that we should also give serious consideration to an
'IAAF Street Athletics' circuit in major cities across the world -- helping us
to tap into a new and dynamic fan base.
"We must explore
and embrace positive change and if elected as IAAF President I want our sport
to embrace this approach."
Briton Coe, twice
Olympic 1,500 metres champion and chief organizer of the 2012 London Games, is
vying with Ukraine's Sergey Bubka to become the head of the International
Association of Athletics Federations.
The election is due to take
place in August.
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