See Bic South Africa’s Advert Which Infuriated People: 'Look Like A Girl. Think Like A MAN'

Bic has been forced to apologize for its Women's Day campaign after it told women to 'think like a man'

Stationery company Bic has been forced to apologize for an advert celebrating Women's Day which encourages workers to 'Think like a man.' The South African campaign featured an image of a business woman accompanied by the words 'look like a girl, act like a lady, think like a man, work like a boss'. (SEE APOLOGY AFTER BREAK)

The bizarre and contradictory choice of words has attracted a Twitter storm of outraged comments from offended men and women.

Many of those tweeting chose to create their own parodies of the advert.

One of the several parodies on Twitter

Ms Slide replaced the stock image with a picture of Christopher Biggins in drag writing: 'That sexist Bic ad is applicable to the career of Christopher Biggins and literally nobody else.'

Lowri Williams created her very own poster writing 'look like a human, act like a human, think like a human, work like a human.'