(SEE “OFFENDING” PHOTO INSIDE) Federer Sorry For India 'Bleed Blue' Upset

Roger Federer attends a press conference after his loss to Andreas Seppi at the Australian Open in Melbourne on January 23, 2015 ©William West (AFP)

Roger Federer has learned a value political and public relations lesson; nothing between Indian and Pakistan is to be taken at face value. The 17-time Grand Slam title winner posted an otherwise innocuous photograph on his Facebook page and cricket-loving Pakistani fans took exception to it as made the star appear to be supporting India in the ongoing ICC World Cup!

AFP reports Federer has apologized for getting caught up in the bitter rivalry between Indian and Pakistani cricket fans after he was pictured admiring the blue shirt of World Cup champions India in a marketing photo-shoot. He shares the same sponsor as the Indian team and on the eve of the two sides' World Cup clash in Adelaide last weekend, Federer posted a picture on his Facebook page of him admiring a blue playing jersey with the caption "Dressing up for a Gentleman's game today. #BleedBlue."

The “offending” photo (Image source: Roger Federer Facebook page)

"It was more of a Nike thing to be quite honest," said the Swiss star on the eve of the Dubai Open. It was a Nike campaign they had because I met some of the Indian players and I had just spent some time in India so they presented the shirt to me. I support South Africa, and everybody knows that. The idea wasn't to spark any fire and I'm sorry if it did that."

The photograph certainly irritated Federer's legion of fans in Pakistan.

One, a student at Cambridge University in England and writing in the Express Tribune, an English language newspaper in Pakistan, claimed he had deleted all his Federer photos and taken a brief opinion poll in which 10 out of 12 Pakistanis apparently felt hurt or betrayed.

Federer has certainly gone public in his support for the Springboks rugby team in the past, and has strong South African connections.

His mother Lynette is from South Africa and the Roger Federer Foundation has raised large sums to help disadvantaged children in the country.

Nevertheless, Federer sought to clarify his attitude to cricket which is currently being showcased at the ongoing World Cup in Australia and New Zealand.

The Indian team, he said, he supported "a little bit."

Whether or not he followed cricket, "really depends where you are," he added.

"When I'm in America definitely not. When I'm in Europe definitely not. But then when I'm in Australia and here (in the UAE) a little bit sometimes. So it really depends where I am in the world which sport I follow."

Federer and India batting legend Sachin Tendulkar are known to be close with the 'Little Master' a regular visitor to Wimbledon each year to see the Swiss play.

Virat Kohli, who made a century for India in the World Cup win over Pakistan, also met Federer in Sydney in January, describing the tennis player as an "absolute legend" in a captioned picture he posted on his Twitter site.